From the category archives:

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Cluebert’s “10 Most Useful Online Tools Ever”

October 14, 2009

Cluebert.com has identified their list of the “10 Most Useful Online Tools Ever!,” with a paragraph or two about each of them.
Here is a list of the 10 tools they cite:

Google as Calculator, Unit Conversion, Currency Conversion and Translator
Ta-Da List
Creative Commons Search
Clipart.com
Dafont and What The Font
Down For Everyone or Just Me?
Pandora
Vector Magic
Cachefly
Carbonite

Bonus: Iron Key

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“WordPress.com automates PicApp images for bloggers” ~VentureBeat

October 8, 2009

From VentureBeat, reported by Paul Boutin:
“For many bloggers, finding and uploading images for their posts are a pain in the neck. WordPress.com, the free blogging site that claims 7.5 million users, has added a way for its users to embed images … from PicApp’s free, legal, real-time library. PicApp includes Getty Images and Corbis [...]

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CrowdSpring: “10 Practical Small Business SEO and SEM Marketing Tips”

September 24, 2009

“10 Practical Small Business SEO and SEM Marketing Tips” is an excellent resource for anyone wading into the SEO and SEM waters.
1. Set Specific Goals
2. Define Conversions
3. Leverage Online Tools
4. Always A/B Test (especially for SEM)

5. Pay Attention To Landing Pages
6. Get Granular
7. End Poorly Performing Campaigns And Try Something Else
8. Leverage Professionals
9. [...]

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WSJ: “Keeping Your Site Out of Hackers’ Clutches”

September 1, 2009

This article in the Wall Street Journal is worth reading if you (or your clients) run a small business website.
Excerpts:
“In the first half of this year, 61% of the Web’s top 100 sites delivered something malicious to visitors because a hacker broke in and planted something nefarious”
“Attackers are increasingly infiltrating small businesses’ Web sites and [...]

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WSJ: “Freelancers’ Guide to Getting Paid—on Time”

July 14, 2009

The Wall Street Journal’s Diana Middleton wrote this article with some good tips.
Here’s a summary:
1. Get over the embarrassment. Don’t be uncomfortable with asking about money—everyone works with the expectation of getting paid.
2. Deal directly with payroll. If you’re constantly getting the runaround from your main contact, cut out the middle man and ask [...]

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Website Marketing Turnoffs

June 5, 2009

Entrepreneur Magazine recently published “Website Marketing Turnoffs 13 things not to do when adapting your product to an online model” By Guy Kawasaki.
Visit http://www.entrepreneur.com/magazine/entrepreneur/2009/june/201614.html to read the brief article.
Here are the headings of 13 Turnoffs:
1. Forcing immediate registration
2. Having a long URL
3. Windows [...]

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The #1 Conversion Killer in Your Copy (And How to Beat It) by Sonia Simone

May 29, 2009

Aloha.  Seth Godin’s blog turned me onto this blog post by Sonia Simone on CopyBlogger.com about how to convert lookers into buyers on your website.
Here are some excerpts:
What makes people almost buy? What makes them get most of the way there, then drop out of your shopping cart at the last second? What makes them [...]

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“The crawlable Web is the tip of the iceberg” -Anand Rajaraman

February 24, 2009

The New York Times “Exploring a ‘Deep Web’ That Google Can’t Grasp” (Alex Wright – Feb 23, 2009) introduces (to me anyway) the “Deep Web” that is many times the size of what we usually consider to be the World Wide Web. Not even Google can get their mighty hands around it, though they and [...]

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