From the category archives:

info

Website Marketing Turnoffs

June 5, 2009

Entrepreneur Magazine recently published “Website Marketing Turnoffs 13 things not to do when adapting your product to an online model” By Guy Kawasaki. Visit http://www.entrepreneur.com/magazine/entrepreneur/2009/june/201614.html to read the brief article. Here are the headings of 13 Turnoffs: 1. Forcing immediate registration 2. Having a long URL 3. Windows that don’t generate URLs 4. The unsearchable [...]

Read the full article →

The #1 Conversion Killer in Your Copy (And How to Beat It) by Sonia Simone

May 29, 2009

Aloha.  Seth Godin’s blog turned me onto this blog post by Sonia Simone on CopyBlogger.com about how to convert lookers into buyers on your website. Here are some excerpts: What makes people almost buy? What makes them get most of the way there, then drop out of your shopping cart at the last second? What [...]

Read the full article →

“The crawlable Web is the tip of the iceberg” -Anand Rajaraman

February 24, 2009

The New York Times “Exploring a ‘Deep Web’ That Google Can’t Grasp” (Alex Wright – Feb 23, 2009) introduces (to me anyway) the “Deep Web” that is many times the size of what we usually consider to be the World Wide Web. Not even Google can get their mighty hands around it, though they and [...]

Read the full article →

Next Entries →