“10 Practical Small Business SEO and SEM Marketing Tips” is an excellent resource for anyone wading into the SEO and SEM waters.
1. Set Specific Goals
2. Define Conversions
3. Leverage Online Tools
4. Always A/B Test (especially for SEM)
5. Pay Attention To Landing Pages
6. Get Granular
7. End Poorly Performing Campaigns And Try Something Else
8. Leverage Professionals
9. Ignore The Noise
10. Stay True To Your Business.
An excerpt from point 10 above: “Write for your audience, not for search engines. Why This Is Important: Many businesses forget that they have customers or users and are developing content for their community. SEM and SEO is important – but not at the expense of gutting your site in order to drive traffic – unless that’s ALL you’re trying to do. Over time, real and meaningful content will bring the right kind of traffic to your site. Don’s sacrifice early short-term gains for long-term success.“
Visit the CrowdSpring blog here to read the entire article.
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