Entrepreneur Magazine recently published “Website Marketing Turnoffs 13 things not to do when adapting your product to an online model” By Guy Kawasaki.
Visit http://www.entrepreneur.com/magazine/entrepreneur/2009/june/201614.html to read the brief article.
Here are the headings of 13 Turnoffs:
1. Forcing immediate registration
2. Having a long URL
3. Windows that don’t generate URLs
4. The unsearchable website (no search box)
5. Sites without Delicious, Digg and Fark bookmarks
6. Limiting contact to e-mail
7. Lack of feeds and e-mail lists
8. Making users retype e-mail addresses
9. No e-mail addresses as usernames
10. Case-sensitive usernames and passwords
11. Friction-full commenting
12. Unreadable confirmation codes
13. E-mails without signatures
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