From the NY Times article “Closing the Deal at the Virtual Checkout Counter”:
“In online stores, it is much easier for shoppers to fill their virtual shopping carts — and much easier for them to get distracted by an e-mail message or comparison shopping on other sites. Then there are the design flaws and technical glitches that can get in the way of closing a sale.
These problems have been around since online shopping was invented, but they have taken on more urgency in the last year as consumer spending has shriveled. So e-commerce companies are trying a variety of techniques to push shoppers through the virtual checkout line.”
Two firms the article mentions are http://www.trialpay.com/ and http://www.criteo.com/
Read the whole article here.
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